I Am Hadassah
Project: Membership recruitment video for volunteer organization
Clip: I chose this segment because it highlights the campaign.
Credits: Assistant Director, Video Editor.
Story:Hadassah, the Women's Zionist Organization of America had a need: to appeal to a younger woman for membership.
In response, I developed the campaign "I am Hadassah" that included the stories of vibrant, interesting women that were members of the organization and reflected the members they would like to recruit.